Scenario for Students: Your publishing company has bought the rights to distribute the Thames and Hudson series of manuals on the arts. Your job is to explore many conceptual options and present them internally. We’ll have four internal drafts before meeting with the stakeholders at the end of October, where we’ll deliver our best two concepts. Instead of designing all 11 manuals, we’ll give the stakeholders a taste of our skills and only show them three manuals, but with two visually distinct concepts. Since they’ll be comparing and choosing one concept, we should present them the same three books, but with two visually distinct concepts.