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26

Apr
2022

In Resources

By Matthew Lemmond

On Critique

On 26, Apr 2022 | In Resources | By Matthew Lemmond

Like it or not, critique is where I show and tell you how to get the grade you want and, more importantly, an attractive, award-worthy portfolio piece. Additionally, it’s where you can pushback with counter ideas, clarify your ideas, “YesAnd” my ideas, improve my ideas, and ask questions. Like it or not, if I’m writing the problems and grading your solutions, wouldn’t it follow that you want to know and clearly respond to my instruction? Also, have you ever struggled with the software for a couple of hours only to resolve nothing? Critique is where you can find solutions from your peers and me. However, critiques are pointless if there’s no significant application of my instruction, and your pushback is based on doing less between the critique and the due date.

21

Apr
2022

In Resources

By Matthew Lemmond

On Rough Draft Videos:

On 21, Apr 2022 | In Resources | By Matthew Lemmond

Increasingly, visual communication designers are expected to make more and more complex imagery. And while computers can help us more quickly make worthy things, they can’t tell us which things are worthy of making. That work happens in the designer’s brains and finds manifestation in some form of “rough.”

Whether designing a video, game, tattoo, app, dog, poster, toilet, etc., “sketching” a “rough” idea is crucial in design, especially if someone pays you money to make the thing!

I hope each of you sees the value of quickly making a rough draft because it’s an excellent way to combat “fixation.” I hope you remember this skill and apply it to your future workplaces.

21

Apr
2022

In Resources

By Matthew Lemmond

20

Apr
2022

In Resources

By Matthew Lemmond

Logo Lounge Bio

On 20, Apr 2022 | In Resources | By Matthew Lemmond

If this bio were a timeless logo, let’s call it a bio-logo, it would read something like this:

“I am Matthew Dale Lemmond, and I design logos.”

However, on the back of a logo rides many hopes, dreams, and fears of an organization. Consequently, an alternative draft of this bio-logo might read:

“I am Matthew Dale Lemmond, and I studied design at OSU and NCSU. I teach design at the University of Tulsa. Before that, I taught at KSU, blah, and blah. I have logo design experience dating back to 2007, including organizations like OSU, the University of Notre Dame, blah, blah, and blah. Logo design books like blah, blah, Logo Design Love, Designing Brand Identity, and Logo Lounge (1, 2, 3, et al.) are very influential in my work. I sure hope you contact me for your next project because I’d love to create the thing (logo) all your customers most emotionally react to for the next 40+ years of your organization. I blah, blah, and blah.” You get the point.

Good logo design lives in this problematic, tiny, messy, magical place between not saying enough and the temptation to say too much.

20

Apr
2022

In Resources

By Matthew Lemmond