Image Image Image Image Image
Scroll to Top

To Top

Visual Comm. Design III

Design and the Play Instinct

On 12, Dec 2020 | In Design History, Print, Typography, Visual Comm. Design III | By Matthew

In “The Play Instinct in Design Education,” authors Hester and Hannaford identify several misconceptions students have about the creative process: namely, that graphic design is not an intellectual pursuit, software will fix all their problems, and creative outcomes can be “correct.”

A timeless undergraduate project asks students to create using “Design and the Play Instinct” by Paul Rand. The internet is replete with examples of students mindlessly laying out page after page with almost no consideration or understanding of how Rand talks about play and restraint nor the processes discussed in this classic text.

To combat these misconceptions, I ask students in my class to physically make some of the processes discussed in the text. For example, my students first played with Photogram and Cubist Collage processes before laying it out in book form. As Hester and Hannaford say, “the psychology of play is conducive to learning and problem-solving.”

Read more…



In Print
Visual Comm. Design III

By Matthew

Book Series

On 12, Nov 2020 | In Print, Typography, Visual Comm. Design III | By Matthew

Scenario for Students: Your publishing company has bought the rights to distribute the Thames and Hudson series of manuals on the arts. Your job is to explore many conceptual options and present them internally. We’ll have four internal drafts before meeting with the stakeholders at the end of October, where we’ll deliver our best two concepts. Instead of designing all 11 manuals, we’ll give the stakeholders a taste of our skills and only show them three manuals, but with two visually distinct concepts. Since they’ll be comparing and choosing one concept, we should present them the same three books, but with two visually distinct concepts. 

Read more…

Type Legibility as seen by Historic Design Style

On 01, Oct 2020 | In Design History, Print, Typography, Visual Comm. Design III | By Matthew

Students communicated the principles discussed in the “The Legibility of Type” through a historical design style.

Read more…