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Independent TA

Cognitive Theories with Type

On 18, Apr 2017 | In Teaching Portfolio, Independent TA, Typography, Typography 1, Print | By Matthew Lemmond

This assignment asked students to research two different cognitive theories and enact them with a typographic poster. Students were directed to watch three segments of the National Geographic show “Brain Games” and take notes.

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Visual Semantics with Type

On 10, Feb 2017 | In Teaching Portfolio, Independent TA, Typography, Typography 1, Print | By Matthew Lemmond

In this assignment, students explore the power of visual semantics by altering or manipulating type.

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Type as Signifier

On 27, Jan 2017 | In Teaching Portfolio, Independent TA, Typography, Typography 1, Print | By Matthew Lemmond

Type as Signifier: Visual semantics deals with the use and manipulation of words (letters) to illustrate an idea, an action, or evoke some particular pictorial image. This involves the treatment and arrangement of letters in such a way as to make a word visually self-explanatory. – Paul Rand: A Designer’s Art

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