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20

Apr
2022

In Resources

By Matthew Lemmond

Logo Lounge Bio

On 20, Apr 2022 | In Resources | By Matthew Lemmond

If this bio were a timeless logo, let’s call it a bio-logo, it would read something like this:

“I am Matthew Dale Lemmond, and I design logos.”

However, on the back of a logo rides many hopes, dreams, and fears of an organization. Consequently, an alternative draft of this bio-logo might read:

“I am Matthew Dale Lemmond, and I studied design at OSU and NCSU. I teach design at the University of Tulsa. Before that, I taught at KSU, blah, and blah. I have logo design experience dating back to 2007, including organizations like OSU, the University of Notre Dame, blah, blah, and blah. Logo design books like blah, blah, Logo Design Love, Designing Brand Identity, and Logo Lounge (1, 2, 3, et al.) are very influential in my work. I sure hope you contact me for your next project because I’d love to create the thing (logo) all your customers most emotionally react to for the next 40+ years of your organization. I blah, blah, and blah.” You get the point.

Good logo design lives in this problematic, tiny, messy, magical place between not saying enough and the temptation to say too much.