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In Resources

By Matthew Lemmond

On Rough Draft Videos:

On 21, Apr 2022 | In Resources | By Matthew Lemmond

Increasingly, visual communication designers are expected to make more and more complex imagery. And while computers can help us more quickly make worthy things, they can’t tell us which things are worthy of making. That work happens in the designer’s brains and finds manifestation in some form of “rough.”

Whether designing a video, game, tattoo, app, dog, poster, toilet, etc., “sketching” a “rough” idea is crucial in design, especially if someone pays you money to make the thing!

I hope each of you sees the value of quickly making a rough draft because it’s an excellent way to combat “fixation.” I hope you remember this skill and apply it to your future workplaces.