First Citizens Bank

Typography + Motion Design

I designed a video series for First Citizens Bank they could use on social media and in their lobbies.

Professional Practice: The client, a major bank, required a series of motion graphics to engage customers on social media platforms and on in-lobby digital displays. My role was to design and animate a full video series, ensuring the motion, typography, and branding were consistent and effective for both passive (in-lobby) and active (social media) viewing contexts.

Outcome: A complete, versatile, three-part animation campaign that provided the client with a series of flexible digital assets to communicate key touchpoints to customers.