By Matthew Lemmond
CREATIVE CHALLENGE: How does a designer retain elements of a client’s much-loved design when it contains flaws and technical problems? What’s necessary to create an engaging branding system when an organization’s culture has an emotional attachment to something that’s not working?
In life, only royals would drink from the horn, but in Valhalla, only the bravest Viking warriors slain in battle drink! Mead is an ancient, honey-based, alcoholic beverage with many historical connections, the most notable connection being with the Norse (Vikings). By looking in the negative space between the two horns, a classic wine glass appears, connecting an ancient drink reserved for the best and its modern equivalent, Valholla Meade. Some might even see the horns as the bow of a longboat quickly approaching!
CREATIVE CHALLENGE: When a logotype is crowded with an unnatural color and has an unsightly gap as the focal point, that image clashes with the desired brand for a dental practice with multiple sites. How can a designer transition an established and familiar community brand to something more appealing to customers?