CREATIVE CHALLENGE: When a logotype is crowded with an unnatural color and has an unsightly gap as the focal point, that image clashes with the desired brand for a dental practice with multiple sites. How can a designer transition an established and familiar community brand to something more appealing to customers?
CREATIVE CHALLENGE: How does a designer retain elements of a client’s much-loved design when it contains flaws and technical problems? What’s necessary to create an engaging branding system when an organization’s culture has an emotional attachment to something that’s not working?
CREATIVE CHALLENGE: For a graphic-design exhibition featuring the portfolios of graduating students, how can the supportive marketing materials be innovative enough to attract potential employers without distracting from the exhibited student work?