CREATIVE CHALLENGE: When a logotype is crowded with an unnatural color and has an unsightly gap as the focal point, that image clashes with the desired brand for a dental practice with multiple sites. How can a designer transition an established and familiar community brand to something more appealing to customers?
CREATIVE CHALLENGE: How does a designer retain elements of a client’s much-loved design when it contains flaws and technical problems? What’s necessary to create an engaging branding system when an organization’s culture has an emotional attachment to something that’s not working?
CREATIVE CHALLENGE: An academic institute wanted its annual report, previously an oversized 10-by-16-inches in print with more than 100 pages, to work both in print and online.
The 2012 Scholarship Fellowship Recognition Weekend focused around the event tagline, “Your gifts open the doors to a Notre Dame education.” This 15 piece campaign connects students and their specific donor(s) over this weekend.
In collaboration with the University of Notre Dame Marketing
CREATIVE CHALLENGE: For a graphic-design exhibition featuring the portfolios of graduating students, how can the supportive marketing materials be innovative enough to attract potential employers without distracting from the exhibited student work?
POSSE Magazine is an 84+ page, quarterly magazine targeted at university benefactors. From beginning to end, I was selected to be the sole designer for POSSE.
In collaboration with Oklahoma State University Marketing and Athletic Marketing