CREATIVE CHALLENGE: How does a designer retain elements of a client’s much-loved design when it contains flaws and technical problems? What’s necessary to create an engaging branding system when an organization’s culture has an emotional attachment to something that’s not working?
Only royals would drink from the horn in life, but in Valhalla, only slain Viking warriors drink from the horn! Mead is an ancient, honey-based, alcoholic beverage with many historical connections, the most notable being with the Norse (Vikings). A classic wine glass appears by looking in the negative space between the two horns, connecting an ancient drink reserved for the best and its modern equivalent, Valholla Meade. Some might even see the horns as the bow of a longboat quickly approaching!
CREATIVE CHALLENGE: An academic institute wanted its annual report, previously an oversized 10-by-16-inches in print with more than 100 pages, to work both in print and online.
The 2012 Scholarship Fellowship Recognition Weekend focused around the event tagline, “Your gifts open the doors to a Notre Dame education.” This 15 piece campaign connects students and their specific donor(s) over this weekend.
In collaboration with the University of Notre Dame Marketing