CREATIVE CHALLENGE: How does a designer retain elements of a client’s much-loved design when it contains flaws and technical problems? What’s necessary to create an engaging branding system when an organization’s culture has an emotional attachment to something that’s not working?
CREATIVE CHALLENGE: When a logotype is crowded with an unnatural color and has an unsightly gap as the focal point, that image clashes with the desired brand for a dental practice with multiple sites. How can a designer transition an established and familiar community brand to something more appealing to customers?
Brief: The A&S Honors website is a fully responsive website that I coded from the group up. This website is especially unique because I based the menu design off the article by Josh Clark entitled How We Hold Our Gadgets. This research makes a compelling argument to drop the obligatory “hamburger” menu we see everywhere in interactive design for a bottom-anchored menu that is much more ergonomically friendly.
CREATIVE CHALLENGE: An academic institute wanted its annual report, previously an oversized 10-by-16-inches in print with more than 100 pages, to work both in print and online.