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Lego Hidden Side

UX/UI + Augmented Reality + Game Concept + Lego

Open-Ended Question: How can our next Lego AR theme be more physically interactive (hands on bricks) than LHS? How can our next Lego AR theme improve the UX/UI problems observed in LHS? How can we tell the story of our next Lego AR theme to Lego stakeholders?

Here's a YouTube playlist of the best student solutions.

Here is a YouTube playlist of my interviews with real Lego Hidden Side users. Watch to see how I use design research strategies to try and identify pain points in the experience. Videos like these help students study UX/UI.