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Teaching Portfolio

Type as Signifier

On 27, Jan 2017 | In Teaching Portfolio, Independent TA, Typography, Typography 1, Print | By Matthew Lemmond

Type as Signifier: Visual semantics deals with the use and manipulation of words (letters) to illustrate an idea, an action, or evoke some particular pictorial image. This involves the treatment and arrangement of letters in such a way as to make a word visually self-explanatory. – Paul Rand: A Designer’s Art