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Typography

27

Jan
2017

In Typography
Print
Typography 1

By Matthew Lemmond

Type as Signifier

On 27, Jan 2017 | In Typography, Print, Typography 1 | By Matthew Lemmond

Type as Signifier: Visual semantics deals with the use and manipulation of words (letters) to illustrate an idea, an action, or evoke some particular pictorial image. This involves the treatment and arrangement of letters in such a way as to make a word visually self-explanatory. – Paul Rand: A Designer’s Art