Type as Signifier
On 27, Jan 2017 | In Print, Typography, Typography 1 | By Matthew
Type as Signifier: Visual semantics deals with the use and manipulation of words (letters) to illustrate an idea, an action, or evoke some particular pictorial image. This involves the treatment and arrangement of letters in such a way as to make a word visually self-explanatory. – Paul Rand: A Designer’s Art
