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Teaching Portfolio

27

Jan
2017

In Teaching Portfolio
Typography 1
Typography
Print

By Matthew Lemmond

Typography 1: 1

On 27, Jan 2017 | In Teaching Portfolio, Typography 1, Typography, Print | By Matthew Lemmond

Type as Signifier: Visual semantics deals with the use and manipulation of words (letters) to illustrate an idea, an action, or evoke some particular pictorial image. This involves the treatment and arrangement of letters in such a way as to make a word visually self-explanatory. – Paul Rand: A Designer’s Art