Matthew Lemmond is an Assistant Professor and Experience Designer specializing in the intersection of art, design, and emerging technology. Bridging over a decade of industry practice with academic inquiry, his research explores Augmented Reality (AR), speculative design, and transdisciplinary collaboration.

Fantasia: Transdisciplinary Collaboration Systems

Motion Design

Exploring the symbiotic relationship between movement and sound through interdisciplinary collaboration. This experiment paired undergraduate designers with graduate music composers in a 'blind' collaboration, requiring them to build a cohesive audio-visual system based on non-objective abstract parameters. I partnered with music composer Professor Mahir Cetiz. This project was solved with a mix of 2D After Effects, 3D Blender, and practical VFX.

Life Itself: An Augmented Reality Fantasia

Awarded + AR + Motion Design

Investigating the intersection of static print design and immersive media. This project utilizes Augmented Reality to extend the narrative, challenging the viewer to engage with the physical poster to reveal a digital, kinetic layer.

I am a Product Designer

Product Design

This video serves as a manifesto of my product design philosophy. I break down my approach to solving complex user problems, demonstrating how I move from initial research and strategy to high-fidelity prototyping. It highlights my commitment to evidence-based design, showing how I bridge the gap between creative vision and practical, user-centered application.

Lego Hidden Side Case Study

Product Design

This video is my product design case study focusing on the Lego Hidden Side augmented reality (AR) app and playsets. I walk through my Don Norman-style Design Thinking process. In this case study, I highlight key issues with the original app, primarily that the user interface (UI) was overwhelming, and users weren't interacting with the physical Lego bricks during gameplay. I then present my ideas and prototypes for solutions aimed at simplifying the UI, making it more photorealistic, and, most importantly, encouraging more hands-on play through revised UI and gameplay mechanics. Through this project, I also had the opportunity to teach undergrad students essential product design skills, as demonstrated by the excellent examples from their AR experiences.

Afinia Dental Case Study

Branding + Print Design + Product Design + Development

- Industry: Healthcare
- Client: Afinia Dental
- Location: Cincinnati, Ohio
- Time frame: 2012-2016
- Services: Web, print, motion, and brand design
- Software: Adobe CC, Wordpress, and Code (html, css)

Little Bees

Awarded + Branding + 3D + Product Design

I named the company and created its hand-lettered logo, which was featured in Logo Lounge's latest edition, book 14. I also designed almost everything you see their brand on, from animations to bottles. I even built an educational presentation in Figma, which is so much cooler than PowerPoint or Google Slides.

First Citizens Bank

Typography + Motion Design

I designed a video series for First Citizens Bank they could use on social media and in their lobbies.

HERE-U Inclusive Hearing

Product Design + AI

Together with my cohort at NCSU, we theorized how machine learning could improve the conversational experience of a DHH (Deaf or Hard-of-Hearing) user. Through machine learning, the HERE-U system adapts microphones in hearing aids or cochlear implants to focus on what the user wants to hear. Our goal was to create a more natural conversation experience without requiring the user to monitor a device constantly.

WTWTA

AR + Product Design + AI + Development + Motion Design

This poster moves when viewed through a smart device (augmented reality). I drew everything using Procreate, Illustrator, Photoshop, and After Effects and coded with the HTML, CSS, and JavaScript languages. The poster imagines what it might look like to approach “Where The Wild Things Are,” an imaginary world filled with party animals enjoying a playful romp. A combination of the moon and island landscape reveals the face of Carol, the most recognizable Wild Thing. My artwork diverges from the visual style of the book “Where The Wild Things Are” by Maurice Sendak (1963). I animated everything to “Wake Up” by Arcade Fire, the main theme from the 2009 film “Where The Wild Things Are” by Spike Jonze.

All The Logos

Branding

I love logo design. Here is a collection of my best logo designs from 2007 until now.

All the Websites

Product Design + Development + Branding

Here are excerpts from my best product design work!

All The Mograph

Motion Design + 3D

Here are excerpts from my best motion work! It mixes academic research, client-based work, and a healthy amount of 2D humor.

All The Print

Awarded + Print Design

Here are excerpts from my best print design work!

Embedding the Cancer Port

Typography

This graduate project was an exploration of semiotic and semantic analysis. It’s based off the poem “Embedding the Cancer Port” by Robert King.

Mind-Wandering

Product Design + 3D

This graduate project is speculative. It contemplates the creation of a game that prompts mind-wandering and incorporates ideation sketching.

Creepy Hand

Motion Design

How can we teach students to see beyond the software and integrate tactile, physical materials into their digital workflows? This exploration demonstrates a hybrid approach to VFX, asking: How can practical effects (like the visceral texture of handling raw meat) be combined with digital compositing (keying and masking) to create surreal, unsettling imagery that neither medium could achieve alone?

Thesis

VR + Product Design + 3D

Virtual reality, a highly visual art form, is used worldwide as medicine. Right now, doctors are ordering things like, 'Play this VR experience and call me in the morning.' Surprisingly, few are researching this healthcare intervention from an artistic perspective.

The Web of Denial

Motion Design

Interdisciplinary Collaboration: For this piece, I interviewed Riley E. Dunlap. Dr. Dunlap, Oklahoma State University, co-authored Climate Change and Society: Sociological Perspectives. In the summer of 2016, Dr. Dunlap was appointed to the new 15-member National Advisory Committee for the U.S. Sustained National Climate Assessment conducted by NOAA and the U.S. Global Change Research Program. In July of 2016, 19 senators presented on this subject matter and referred to Dr. Dunlap’s work.